Salesforce has stopped selling CPQ (formerly Steelbrick CPQ) to new customers, signaling that the product is no longer a strategic priority. Without an official “end of life” declaration, many companies may assume they have time before making a decision. However, the reality is much different. With no new customers coming in, Salesforce has effectively cut off a key revenue stream that would support ongoing development. CPQ has not seen major updates in over four years, and with no AI roadmap or future innovation planned, it is clear that Salesforce is shifting its focus elsewhere.
One of the biggest indicators of this shift is Salesforce’s increasing emphasis on Revenue Lifecycle Management (RLM), a newer solution designed to replace CPQ functionality within a broader ecosystem. While Salesforce has not yet mandated that existing CPQ customers transition to RLM, it is only a matter of time before legacy CPQ users are forced to migrate or risk running outdated and unsupported software. The consequences of inaction will be significant: CPQ will become increasingly outdated, support and bug fixes will slow down, and integration issues will start appearing. Eventually, Salesforce will likely sunset CPQ entirely, leaving businesses scrambling for a solution.
Companies that wait too long to act may find themselves in a rushed and costly migration. Instead of waiting for Salesforce to dictate the timeline, businesses should take proactive steps now. First, assess your reliance on CPQ and map out how critical it is to your sales and quoting processes. Next, evaluate alternative solutions, while RLM may be an option, there are also third-party CPQ solutions that might be a better fit. Finally, start planning a strategic transition before you’re forced into an urgent and disruptive migration.
Salesforce CPQ is already fading. The smartest companies are getting ahead of the change. Now is the time to review your Salesforce setup and explore scalable CPQ alternatives before it’s too late. Let’s discuss your options and optimize your Salesforce strategy today. Contact TPA to schedule your Salesforce CPQ review and future-proof your revenue operations.
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